Data-Driven Insights for Your Business
Marajans is an analytics and marketing consultancy focused on helping businesses understand what is happening, why it is happening, and what to do next.
Services
Analytics Audit
An analytics audit provides a clear assessment of how data, reporting, KPIs, and workflows are functioning across a business. It helps identify gaps in visibility, inconsistencies in measurement, and inefficiencies in existing processes. This is important because companies often make decisions based on incomplete, unclear, or misaligned information. A strong audit creates the foundation for more reliable reporting, better alignment, and smarter decision-making.
Analytics Strategy & KPI Definition
A strong analytics strategy ensures that the business is measuring what truly matters. Well-defined KPIs create alignment between teams, improve focus, and make performance easier to evaluate over time. This is important because without the right metrics, businesses can end up tracking activity instead of progress. Clear KPI frameworks support better planning, stronger accountability, and more confident business decisions.
Data Cleanup & Spreadsheet Optimization
Clean and organized data is essential for accuracy, efficiency, and trust in reporting. When spreadsheets are inconsistent, manual, or difficult to manage, they create risk and slow down decision-making. Improving data structure and spreadsheet workflows helps reduce errors, streamline operations, and make reporting more sustainable. This gives companies more control over their information and more confidence in the outputs they rely on.
Dashboarding & Reporting
Well-structured dashboards and reporting systems turn complex data into clear and usable insight. They make it easier to understand performance, track change, and communicate results across teams and leadership. This matters because data only becomes valuable when it can be understood and acted upon. Better reporting improves visibility, saves time, and supports faster, more informed decisions.
Customer & Marketing Insights
Customer and marketing insights help businesses understand what is driving results, where opportunities exist, and how performance can be improved. This is important because growth decisions are stronger when they are based on real patterns rather than assumptions. Better insight into customer behavior, campaign performance, and commercial trends supports more effective strategy, sharper targeting, and stronger return on effort.
Customer & Marketing Insights
Clear decision support materials help turn analysis into direction. Executive presentations, business reviews, and insight summaries make it easier for leaders and stakeholders to understand the story behind the numbers and take action with confidence. This is important because valuable analysis can lose impact if it is not communicated clearly. Strong decision support improves alignment, strengthens discussions, and helps businesses move from information to action.
Custom Analytics Needs
Some businesses need support that goes beyond standard reporting or dashboarding. This can include planning a full analytics ecosystem, improving how tools work together, shaping tracking structures, creating a new app or supporting implementations such as Google Tag Manager. This is important because analytics is most valuable when the full system works as a connected whole. Tailored support helps create stronger data foundations, better integration across platforms, and a setup that matches the real needs of the business.
De Marajans Methode
During 15 years in analytics, across different roles and organizations, one pattern became clear: data is often treated as an afterthought. It usually gets attention only when a new campaign is launched or when something breaks.
Firefighting is often what gets the most recognition. But the real goal should be to prevent those fires in the first place, so teams do not have to work under constant stress and pressure.
At Marajans, the bigger picture is always kept in mind without losing momentum on immediate goals. The focus is on building stronger foundations while continuing to move the business forward.